ACID
|
A tracking keyword that can be named individually. Helps to track traffic in different ways. |
Clicks
|
Number of clicks on specific advertising material. |
CPA
|
= Cost per Action. Proceeds received due to a predefined completed action of a customer. At bet-at-home Affiliates, CPA is usually triggered by the registration of a customer, a predefined minimum deposit as well as the rollover of that deposit.
|
Deposit
|
A deposit means that the customer has topped up the player account with real money. |
FTD
|
= First Time Depositor. A customer who registers and makes a first deposit, regardless of when they registered and when the deposit was made. |
GGR
|
= Gross Gaming Revenue. The gross income. |
Hybrid Deal
|
A deal consisting of different elements of commission models, e.g. revenue share and CPA. |
Impressions
|
Individual accessing of advertising material on a website. |
NDA
|
= New Depositing Account. A new customer who registered and made their first deposit within a specific time frame. |
Negative Carryover
|
A negative commission can originate through pro rata revenue shares of the customers’ winnings and will be carried over to the next period at the end of a monthly period. If an affiliate has a negative commission in one period, the affiliate does not have to settle the negative amount by paying the merchant (bet-at-home ). Instead, they must try to even out the negative amount through positive commissions (customers’ losses) in the next periods.
|
NGR
|
= Net Gaming Revenue. It is calculated as follows: Gross income - chargeback - bonus - taxes - administration fee = net income. This net income is the basis for the calculation of the revenue share. |
Commission
|
The amount the affiliate receives for their advertising activities. |
Referral Commission
|
Commission received for the advertising activities of an acquired affiliate. |
Registrations
|
Number of users who registered at bet-at-home via the affiliate’s advertising material (banner, tracking link). |
Revenue Share
|
The affiliate’s percentage of the net revenue (= net income) that originates through the customers’ losses. At bet-at-home Affiliates, the affiliate receives a standard 30% revenue share for the losses of a customer acquired directly by them – for a lifetime.
|
Rollover
|
Also called carryover. Commissions are carried over to the next month if an affiliate has not requested a withdrawal in one month. |
SITE ID
|
A possibility to track traffic in different ways based on different sources. |
Sub-Affiliates
|
Affiliates who were recruited by existing affiliates. As an affiliate, you will earn money through the commission of your sub-affiliates, too. |
Tracking Code
|
A parameter that is created manually or automatically and attached to HTML documents in order to analyse the behaviour of visitors on a website. It is used to allocate sales in affiliate marketing. |
Tracking Link
|
A link to advertise bet-at-home and track customers so that they can be linked to the affiliate’s account.
|
Wager
|
Sum of the users’ stakes. |