Your benefits as a bet-at-home Affiliate:
- betting vouchers for customer acquisition
- budget for tipster competitions
- enhanced odds
- co-branded landing pages
- ready-made e-mail templates
- XML feeds: live odds, results
- ACID tracker - customized tracking keywords
- exceptional cookie runtime of 60 days
- affiliates promotions
- affiliates blog
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iGB Live Amsterdam – Come and visit us at our booth C32
Amsterdam calling! We will be present at the iGB Live Amsterdam conference on September 29th and 30th at our booth C32 and we cannot wait to talk and discuss with you on how we can evolve and optimize our partnership…
BE THE CHAMPION OF THE EURO 2020 – FINAL RESULTS
Dear Affiliates, During the last week, we have witnessed tremendous accomplishments as we have the week before and today we are happy to announce those players that have surpassed their weekly goal for week 5. The competition was tough and…
GLOSSARY
| ACID | A tracking keyword that can be named individually. Helps to track traffic in different ways. | |
| Clicks | Number of clicks on specific advertising material. | |
| CPA |
= Cost per Action. Proceeds received due to a predefined completed action of a customer. At bet-at-home Affiliates, CPA is usually triggered by the registration of a customer, a predefined minimum deposit as well as the rollover of that deposit.
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| Deposit | A deposit means that the customer has topped up the betting account with real money. | |
| FTD | = First Time Depositor. A customer who registers and makes a first deposit, regardless of when they registered and when the deposit was made. | |
| GGR | = Gross Gaming Revenue. The gross income. | |
| Hybrid Deal | A deal consisting of different elements of commission models, e.g. revenue share and CPA. | |
| Impressions | Individual accessing of advertising material on a website. | |
| NDA | = New Depositing Account. A new customer who registered and made their first deposit within a specific time frame. | |
| Negative Carryover |
A negative commission can originate through pro rata revenue shares of the customers’ winnings and will be carried over to the next period at the end of a monthly period. If an affiliate has a negative commission in one period, the affiliate does not have to settle the negative amount by paying the merchant (bet-at-home). Instead, they must try to even out the negative amount through positive commissions (customers’ losses) in the next periods.
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| NGR | = Net Gaming Revenue. It is calculated as follows: Gross income - chargeback - bonus - taxes - administration fee = net income. This net income is the basis for the calculation of the revenue share. | |
| Commission | The amount the affiliate receives for their advertising activities. | |
| Referral Commission | Commission received for the advertising activities of an acquired affiliate. | |
| Registrations | Number of users who registered at bet-at-home via the affiliate’s advertising material (banner, tracking link). | |
| Revenue Share |
The affiliate’s percentage of the net revenue (= net income) that originates through the customers’ losses. At bet-at-home Affiliates, the affiliate receives a standard 30% revenue share for the losses of a customer acquired directly by them – for a lifetime.
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| Rollover | Also called carryover. Commissions are carried over to the next month if an affiliate has not requested a withdrawal in one month. | |
| SITE ID | A possibility to track traffic in different ways based on different sources. | |
| Sub-Affiliates | Affiliates who were recruited by existing affiliates. As an affiliate, you will earn money through the commission of your sub-affiliates, too. | |
| Tracking Code | A parameter that is created manually or automatically and attached to HTML documents in order to analyse the behaviour of visitors on a website. It is used to allocate sales in affiliate marketing. | |
| Tracking Link |
A link to advertise bet-at-home and track customers so that they can be linked to the affiliate’s account.
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| Wager | Sum of the users’ stakes. | |
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