Your benefits as a bet-at-home Affiliate:
- betting vouchers for customer acquisition
- budget for tipster competitions
- enhanced odds
- co-branded landing pages
- ready-made e-mail templates
- XML feeds: live odds, results
- ACID tracker - customized tracking keywords
- exceptional cookie runtime of 60 days
- affiliates promotions
- affiliates blog
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GLOSSARY
| ACID | A tracking keyword that can be named individually. Helps to track traffic in different ways. | |
| Clicks | Number of clicks on specific advertising material. | |
| CPA |
= Cost per Action. Proceeds received due to a predefined completed action of a customer. At bet-at-home Affiliates, CPA is usually triggered by the registration of a customer, a predefined minimum deposit as well as the rollover of that deposit.
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| Deposit | A deposit means that the customer has topped up the player account with real money. | |
| FTD | = First Time Depositor. A customer who registers and makes a first deposit, regardless of when they registered and when the deposit was made. | |
| GGR | = Gross Gaming Revenue. The gross income. | |
| Hybrid Deal | A deal consisting of different elements of commission models, e.g. revenue share and CPA. | |
| Impressions | Individual accessing of advertising material on a website. | |
| NDA | = New Depositing Account. A new customer who registered and made their first deposit within a specific time frame. | |
| Negative Carryover |
A negative commission can originate through pro rata revenue shares of the customers’ winnings and will be carried over to the next period at the end of a monthly period. If an affiliate has a negative commission in one period, the affiliate does not have to settle the negative amount by paying the merchant (bet-at-home). Instead, they must try to even out the negative amount through positive commissions (customers’ losses) in the next periods.
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| NGR | = Net Gaming Revenue. It is calculated as follows: Gross income - chargeback - bonus - taxes - administration fee = net income. This net income is the basis for the calculation of the revenue share. | |
| Commission | The amount the affiliate receives for their advertising activities. | |
| Referral Commission | Commission received for the advertising activities of an acquired affiliate. | |
| Registrations | Number of users who registered at bet-at-home via the affiliate’s advertising material (banner, tracking link). | |
| Revenue Share |
The affiliate’s percentage of the net revenue (= net income) that originates through the customers’ losses. At bet-at-home Affiliates, the affiliate receives a standard 30% revenue share for the losses of a customer acquired directly by them – for a lifetime.
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| Rollover | Also called carryover. Commissions are carried over to the next month if an affiliate has not requested a withdrawal in one month. | |
| SITE ID | A possibility to track traffic in different ways based on different sources. | |
| Sub-Affiliates | Affiliates who were recruited by existing affiliates. As an affiliate, you will earn money through the commission of your sub-affiliates, too. | |
| Tracking Code | A parameter that is created manually or automatically and attached to HTML documents in order to analyse the behaviour of visitors on a website. It is used to allocate sales in affiliate marketing. | |
| Tracking Link |
A link to advertise bet-at-home and track customers so that they can be linked to the affiliate’s account.
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| Wager | Sum of the users’ stakes. | |
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